The animated opening page greeted people with Allstate’s message and introduced them to the concept of the 3D “chain” of hands.
If you where invited to join by a friend, then you would see their image. Navigation buttons on the left would let you see the connections on your friends chain, see a map of people who have participated, or be able to explore all the chains in a 3D
After you joined, you saw the total number of people in your chain. From here you could explore the chain as a virtual 3D space. Watch the case study video to see the 3D experience for yourself.
The map view showed connections around the country and was also a 3D experience. You could move the map around and zoom in to see a more detailed view.
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