edodyniec@gmail.com
Work Experience
Guaranteed Rate., Chicago, IL
Creative Director: April 2019 to present
Freelance Creative Director: February 2017 to April 2019
Clients include Allstate Insurance, Tangled Roots Brewery, Myobuddy Massagers, Fruit Truck Chicago (Pro Bono)
Leo Burnett Co., Chicago, IL
Creative Director: October 2007 - February 2017
Member of the lead team for one of Leo Burnett’s top clients, Allstate Insurance.
Supervised/mentored three art director/copywriter teams and a production artist on a daily basis.
Also supervised graphic designers, UX/UI designers, web develpers, and video production staff as needed.
Responsible for $65M in local advertising and 500+ pieces of creative every year.
Creative Director on Allstate’s robust agent co op program. Providing advertising materials for over 10,000 Allstate agents.
Very Hands-on. Fluent in the Adobe Creative Suite, Sketch, InVision, photography, and illustration.
Conceived the “Voice of Allstate” TV campaign featuring Dennis Haysbert’s iconic voice.
Activated Allstate’s popular “Mayhem” campaign on the local level by leveraging regional insights in radio, out-of-home, digital, and social media with customized creative.
Introduced the #OutHoldingHands campaign for Allstate, helping the brand become the insurance company perceived as most supportive of the LGBT community.
Presented weekly in person to Allstate clients, producing a constant workflow for creative review boards including senior level clients.
Managed outsourced work performed by sister agency, the Martin Retail Group (Birmingham, Alabama), ensuring quality control of all executions.
Won new business pitch for Exclusive Resorts with the emotional “There’s no place like together” campaign.
Associate Creative Director: 2005 - 2007
Worked on national Allstate, Hallmark, and PetSmart campaigns including the award-winning “Bobo” spot.
Senior Art Director: 2003 - 2005
Worked on national Allstate, Hallmark, and Sonicare
LBWorks
Senior Art Director: 2000 - 2003
Clients included Heidelberg, Maytag, Jenn-Air, and Altoids
Education
Master’s Degree, Advertising University of Illinois, Champaign, IL
Bachelor’s Degree, Fine and Studio Arts, Northern Illinois University, DeKalb, IL
Recognition
Clio Award for Allstate Mayhem Integrated Campaign
Gold Effie for Sustained Success of the Allstate “Our Stand” Campaign
Gold & Silver Addys for Allstate and Exclusive Resorts
Gold Obie for Allstate Mayhem “Fallen Billboard”
RACIE Awards from the National Retail Federation for PetSmart and Hallmark Film
GLAAD Amplifier Awards for Allstate LGBT Campaigns
American Advertising Awards for Allstate’s “Safe In My Hands” Short Film
AMP Awards for Best Original Song and Best in Show for Allstate’s “Safe In My Hands” Short Film
Mosaic Award for the Allstate #OutHoldingHands Campaign